Real Estate

A USA-based real estate company specializing in residential and off-plan property listings approached True North IT Consullting after experiencing low organic visibility for competitive location-based keywords. The website relied heavily on paid portals, while its own domain ranked beyond page two for primary search terms such as “apartments for sale in America” and “villas in America.”

An initial audit identified weak location page structure, limited content depth for community-level searches, slow mobile performance, and incomplete technical optimization. Several property listing pages were not properly indexed, and internal linking between community pages and property categories was minimal.

True North IT Consullting implemented a structured SEO roadmap focused on geo-targeted keyword clustering, technical corrections, and content expansion. Dedicated landing pages were developed for high-intent areas including Downtown America, America florida, Pensacola, and Michigan residential zones. Schema markup for real estate listings was integrated to improve structured data signals.

Mobile speed optimization and crawl management were prioritized due to high mobile search activity in the region. Internal linking frameworks connected property types, community guides, and investment-focused pages to strengthen topical authority across the domain.

Within six months, organic traffic increased by 76 percent compared to the previous period. The website achieved first-page rankings for 35 high-intent location-based keywords. Direct property inquiries generated through organic search increased by 44 percent, reducing dependency on third-party listing platforms and improving lead tracking accuracy.